Pakistan’s Eastern menswear in 2025 is being reshaped by designers who blend heritage craftsmanship with modern silhouettes—delivering everything from avant-garde sherwanis to street-inspired block prints. In this deep dive, we profile five trailblazers—Republic by Omar Farooq, Rastah, Amir Adnan, Shaffer and Price Tag—to see how each is redefining what it means to wear eastern attire today.

1. Republic by Omar Farooq

Republic elevates formal eastern wear with luxurious fabrics and precision tailoring, bringing a couture sensibility to kurtas, sherwanis and waistcoats.

• Couture eveningwear & sherwanis: Each piece is crafted in limited runs, with names like the ‘Ijaz’ and ‘Rehan’ sherwanis marrying regal cuts to artisanal details Republic by Omar Farooq.
• Heritage meets innovation: Founder Omar Farooq’s “Back to the Roots” ethos revives classic South Asian motifs through modern cuts and hand-embellished finishes sunday.com.pk.
• Luxury ready-to-wear: The brand’s RTW line features bandhgala jackets, prince coats and bespoke suits that transition seamlessly between formal events and high-end gatherings Republic by Omar Farooq.

2. Amir Adnan

A pioneer of modern eastern tailoring, Amir Adnan marries luxury fabrics with impeccable cuts—his sherwanis and embroidered suits are wedding staples.

• Summer ’25 embroidered suits: The “Scarab” and “Wood Smoke” embroidered suits use crease-resistant poly-viscose blends for iron-easy elegance Amir Adnan.
• Bridal & groom wear authority: With handcrafted jamawar and satin pieces, Amir Adnan remains the go-to label for grooms seeking ornate, timeless ensembles Brands Kahani.
• Custom craftsmanship: Each order is made-to-measure in Pakistan, ensuring flawless fit and hand-finished details that set the bar for premium eastern wear Amir Adnan.

3. Shaffer

Born from the legacy of Grace Fabrics, Shaffer specializes in premium stitched and unstitched eastern wear—combining old-world craftsmanship with contemporary design.

• Eastern & Western fusion: Their Spring/Summer ’25 line spans kurta-shalwar sets, waistcoats and sherwanis crafted alongside western shirts and trousers Shaffer.
• Artisanal sibling heritage: As Grace Fabrics’ “distinguished sibling,” Shaffer upholds decades-old quality standards while innovating cuts and embroidery styles Shaffer.
• Seasonal exclusives: From a Winter Western Collection of puffers and long coats to exclusive Festive ’25 kurta-pajamas, Shaffer’s curated drops cater to every modern man’s wardrobe LinkedIn.

4. Price Tag

Blending affordability with quality, Price Tag brings premium unstitched shalwar kameez and wash-and-wear suits to a new audience of style-savvy men.

• Quality craftsmanship at value prices: “Established with a passion for cutting-edge design,” Price Tag offers breathable cotton blends and khaddar with seasonal discounts up to 50% Price Tag.
• Unstitched & wash-and-wear lines: Curated collections—Unstitched Shalwar Kameez and Wash & Wear Suits—ensure both customization and convenience Price Tag.
• Customer-first service: With free shipping, 24/7 support and a 14-day return policy, Price Tag makes premium eastern wear accessible nationwide and beyond Price Tag.

5. Junaid Jamshed (J.) (junaidjamshed.com)

J. began in 2002 as an Internet-first label offering multi-category casual wear for men and has since become synonymous with festival-ready eastern classics.

• Heritage to high-street: Founded in Karachi in 2002, J. operates as a digital-first menswear brand with curated casual and formal lines Tech & Data for VC & Investment

• Festive & seasonal drops: Their Eid Collection 2025 features embroidered kurtas and waistcoats designed for both traditional gatherings and contemporary celebrations Pinterest

• Omni-channel growth: Available across Pakistan, the Middle East, and online globally, J. leverages e-commerce and social engagement to lead in eastern ready-to-wear J. Junaid Jamshed Official Website

6. Agha Noor (aghanoorofficial.com)

Launched in 2011 by two sisters with just six employees, Agha Noor has grown into a high-end fashion phenomenon known for making couture-level designs affordable.

• Rapid expansion: From a single boutique in Zamzama to over 3,000 employees and multiple factories, Agha Noor marries scale with craftsmanship Agha Noor Official

• Weekly new arrivals: The brand’s promise of fresh designs every week keeps customers returning for its artisanal embroidery and digital-print lawn suits Instagram

• Affordable-luxury ethos: Agha Noor’s mission is breaking fashion barriers by delivering top-line quality at accessible prices, redefining value in Pakistani couture LinkedIn

7. Bareeze Man (bareezeman.com)

A sub-label of Bareeze, Bareeze Man re-engineers classic South Asian attire for the modern gentleman, pairing legacy textiles with limited-edition drops.

• Subcontinental classics reimagined: Its mission is to offer archetypal eastern wear—kurtas, waistcoats, sherwanis—through a contemporary lens FaisalFabrics.pk

• Handcrafted kurtas & waistcoats: From fully embroidered pieces to handmade summer kurtas, each seasonal line emphasizes artisanal detail BareezeMan Pakistan

• Limited-edition accessories: Signature Khussa leather footwear and bespoke metallurgy-division cuff-tops highlight their commitment to curated, collectible pieces BareezeMan Pakistan

8. Nishat Linen (nishatlinen.com)

Best known for its linen and lawn mills, Nishat Linen’s menswear balances minimalist tailoring with statement prints across both ready-to-wear and unstitched collections.

• Minimalist to statement prints: Their men’s range spans understated khaddar kurtas to boldly printed lawn suits for formal and casual wear nishatlinen.com

• Premium unstitched & ready-to-wear: Spring/Summer 2025 unstitched collections feature Pima and Egyptian cotton blends, while RTW lines offer curated kurtas and trousers nishatlinen.com

• Seasonal curated collections: “All Spring Summer 2025” showcases luxury pret and unstitched volumes, ensuring fresh drops each season nishatlinen.com

These 8 brands are at the forefront of 2025’s eastern menswear renaissance—each charting a unique path from artisanal roots to global runways, and from bespoke couture to accessible everyday elegance.